Digital platforms are becoming even stronger in the Asia market – It doesn’t take much time walking around Seoul to realize that Korea is one of the leading manufacturers of mobile digital platforms in the world and a consequence it seems that everybody is consuming content everywhere. The challenge for content providers is whether to provide their content at the lower license fees offered by digital platforms or wait for the more lucrative linear license fees.
China is booming – really booming – everywhere! It’s starting with the Chinese film industry but it will soon move to television. The difficulty with the China is the massive control by their biggest state-run broadcaster CCTV. License fees are low but as competition gets greater expect to see more money competitive tendering by new digital players.
It's exciting to see new channels opening up in South East China. A&E's latest offering is the Lifetime channel which is targeting more female audiences. Female audiences in Asia are looking for more content specifically tailored to their needs and A&E is out to capture them.