Nomin Chinbat, CEO of Mongol TV makes no bones about her commitment to modernizing Mongolian media by adhering to Western journalism norms and standards. With expert guidance from Michel Rodrigue's The Format People, Mongol TV has reinvented itself as a world-class television network, with Chinbat's personal crusade against piracy a hallmark of the Mongol TV brand.
Now the Mongolian telecommunications leader has exposed the entrenched, business as usual corruption that pervades traditional Mongolian media in a rather unexpected style that is just dripping in hilarity.
In an over-the-top stunt, a Mongol TV journalist posing as a representative of the nonexistent Wholesome Foods Mongolia paid several hundred dollars to run a story that McDonald's was opening in the Asian nation. MGC got our hands on a copy of the fake press release which amusingly cites one Mr. P. Rank (get it? P.Rank?). The story got pick up in 9 major media outlets who paid for the story. Check it out:
Soon Mongolians can bite in a Big Mac – or McMutton meal with a goat milkshake!
The hunger for the world outside our vast steppes and traditional food is growing day by day, especially within the young generation, the people who shape the future of Mongolia. And this is exactly why businessman mr. P.Rank is planning to have the world famous golden arcs of “M” for McDonalds shine over the great historical city center of Ulaanbaatar:
“We’ve got the internet and the smartphones, the fast cars and the latest fashion, now it’s time for Mongolians also eat the best and the most famous burgers in the world,” the 25 year old businessman says, and then, with his family’s background as traditional herders on the steppes in Dornogovi Province, promises us special features on his golden menus:
“I love and respect the traditional taste of my people. For this reason I will make a special burger with mutton, ‘McMutton’, and also a special Mongolian milkshake made of goatmilk,” Mr. P.Rank says. Opening price of a ‘McMutton Meal’ with mutton meat burger, goatmilkshake and French fries will be 7.000 tugriks, or 3.000 less and served much faster than the menus in the only other international fast food chain in our country, KFC.
The 1st of January 2014 all Mongolians can enjoy the delicious and nutritious food from McDonalds served from a shop just next to Chinggis Square and the parliament. And on opening day a surprise is ready for all:
“The first 10 hours of the first day we will hand out McMutton meals for free to all our new customers!” businessman and new McDonalds franchise-holder, mr. P.Rank generously announces.
McDonalds, for decades famous for it’s food safety and nutritious food, will be partly sponsored by our Health Ministry so that in the future McDonalds-meals will be sold in Mongolian schools all over our the country. “Soon the first letter our children learn will be ‘M’,” mr. P.Rank says with a golden, shining sMile.