MasterPeace, the fastest growing global grassroots peace organization in the world, is spreading their message of peace and striking facebook gold through an innovative strategy that is true to their decentralized style. Growing by over 2,000 new likes on a daily basis, the MasterPeace Facebook page is evolving organically with results that many brands would envy.
So what's in MasterPeace's secret sauce?
In addition to offering up a wealth of highly sharable, fun, and inspiring images, quotes and video, MasterPeace's facebook page is highly "glocal". Raghda El-Halawany, Social Media Manager at MasterPeace says, "I believe that the main reason for the pages's success could be attributable to this latest strategy we adopted of adding new local administrators to co-manage the page with us. This reflect's MasterPeace's core values of being a grassroots, 2.0 movement, so we built a global team of 12 admins from different parts of the world and gave them the freedom to target their areas with local news".
In order to successfully partner with so many admins from around the world, MasterPeace put out a call for applicants and developed a rigorous training program for them in-house. The response was overwhelming, allowing them to choose highly skilled admins from around the world. Many are tech and graphic savvy students or recent graduates that are eager to get social media management experience. All of them have a deep understanding of what the local MasterPeace audiences will respond to most on Facebook.
MasterPeace's Facebook strategy capitalizes on the best of what social media has to offer: collaboration and creativity without boundaries. It's the perfect medium to connect MasterPeacers from all over the world, building peace, together.