MJ Global Communications, LLC
  • HOME
  • ABOUT US
    • Team
  • WHAT WE DO
    • Communications
    • Strategic Partnerships
    • Social Media
  • CLIENTS
  • CONTACT US
  • Producer Presentation
  • Team

Digital Life Hack: Optimize IG for twitter

8/7/2014

0 Comments

 
Not every business has or needs a twitter feed—but if twitter is part of your marketing mix, you most likely have automated your instagram feed to appear in your twitter timeline. This is a good strategy—you work hard to curate an interesting instagram feed so why not share that content on twitter too?

The problem is that twitter does not allow instagram images (or any 3rd party social media platform) to appear as native images. Native images are expanded in the timeline, are attractive and have higher engagement rates. Non-native images are still viewable, but they will appear as a link which forces your audience to care enough to click the link to view the image (they won’t most of the time).

Fortunately, there is a simple workaround for this problem!

How you can optimize your twitter feed to display instagram photos in all their glory

1. Open an iftt account. Iftt stands for ‘if this, then that’ and it allows you to create formulas using triggers that help to automate your social media workflow. The number of triggers are endless—you can get pretty creative here but for now, just open an account and activate your twitter and your instagram channels.

2. Browse recipes on iftt for ‘instagram to twitter’ and select one that allows pictures to appear as native twitter images. Then, install the recipe.  Try this one!

3. Test out your new recipe by uploading an image to instagram and seeing if it appears the way you want it in your twitter feed; this can take a couple of minutes to happen, so don’t worry if it’s not instantaneous. If you are in the habit of sharing your instagram pictures to twitter within the app, you can skip that now!

Having a twitter feed that is as attractive as possible is so easy that i am continually surprised by brands that fail to do this—there is no excuse to be so sloppy! If you are going to bother having a feed, at least make it the best it can be.

Ps- images that are loaded and later deleted to instagram remain in your twitter feed. Personally, i like this feature and use it intentionally to ensure that content on twitter is in fact distinct from what i offer on instagram—which I tend to edit frequently anyway.

0 Comments
    Tweets by @MjGlobalCom

    Archives

    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012

    Categories

    All

    RSS Feed

    MJ Global Communications, an LLC company. Registered in New York State in 2011