With the increasing globalization of the content world, buyers from all parts of the globe and several digital platforms are acquiring more diverse programs. There is a co-production proliferation and cultural awareness— and programming from around the world is finally getting the attention it desires.
I was fortunate to see much of this unique programming during my time working with the International Emmys. I was very impressed with the production standards and stories being told around the world, however many in the US and elsewhere were not privileged to see these great international shows due to availability.
As I spend more time outside of the US, especially in Asia, and China specifically, I see the hunger for more Western and varied content. And of note, many Asian people are viewing these programs on their phones or at least in movement so that should also be a consideration of producers who are planning programs for world audiences.
My hope has been and continues to be, is that the rich tapestry of global stories will bring us together as more people see the common themes in our lives; and people will be educated and entertained by cultural influences demonstrated by great international programming.