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Using Storify to Capture Second Screen Sentiment

6/20/2013

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contributed by Jennifer Irizarry
The only thing better than watching your favorite tv show is watching your favorite tv show while tweeting with a gaggle of strangers whose comments are often funny, insightful or snarky. These back channel conversations are useful for gaging and recording audience feedback and participation and Storify does a great job of capturing the mood while having the added benefit of strengthening relationships with fans on socials. The piece below was created for GRB Entertainment whose Emmy award-winning show Intervention premiered last Thursday. To follow GRB on Storify, visit their profile here.
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